Skills

SEO & online marketing

In the dynamic world of software engineering, I understand how essential it is to attract customers organically and build a solid online presence.

Especially in the world of SaaS, it is important to rank high in the search results. This ultimately results in more customers.

Overview from Google Search Console for a project where I contributed to SEO. The goal was to acquire organic customers.

Approach

While working on SaaS applications, I have gained extensive experience in SEO. Not limited to just optimization, but also focused on responding to trends and using tools such as Google Analytics, Matomo, Semrush, Google Search Console and Google Ads.

My goal is not only to optimize websites, but also to achieve measurable results.

Results

In my previous projects, I have achieved proven results by ensuring that important pages rank highly for relevant keywords.

By optimizing website texts, I ensured that PastePixel ranks well for relevant keywords.

My approach not only includes technical optimizations, but also understanding user behavior and trends, which contributes to online growth.

With the help of technical website optimizations, search engines can understand what kind of page is being displayed. For example, this product in a webshop that I built.

Custom tooling

SEO is not just a field for me; it is a (necessary) passion. That's why I've set up my own project that serves as a powerful tool in my pursuit of better insights: a keyword position tracker called Serpotrack.

This allows me to measure the performance of my SEO efforts and proactively adjust.

Serpotrack with sample data. This allows me to monitor the search results positions for relevant keywords. This way I can monitor whether my optimizations are working.

Because I regularly write blog posts for various sites, it is important that I have knowledge about writing SEO texts. To help me with this, I have also developed a tool that helps me write such texts.

Using this tool, I can see how and where I can optimize my text. This helps me create valuable and compelling texts that appeal to search engines and users.